Slow life, anybody? Is time ripe for an India entry?

March 16th, 2013

( First appeared in The Economic Times, March 16, 2012)


The historic Palazzo del Gusto in the hill town of Orvieto near Rome is an apt setting for the International Headquarters of CITTASLOW INTERNATIONAL and its director, the-smiling- with- his- eyes Pier Giorgio Oliveti, who sports a prophet’s wispy beard, the right messiah for the cause. Cittaslow, meaning slow city, is the antithesis of the fast culture increasingly pervading modern life. It is a counter philosophy, expressed through a different lifestyle and attitude to life. If war and peace were the black and white of hippie perception, globalisation and homogenisation are the enemies of Cittaslow that seeks to protect things natural and distinctly local.

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