Communication

March 12, 2014

thomas

Clarity begins at home: Trust internal communication to create alignment

( First appeared in IIM Ahmedabad Alumni Journal, Feb, 2014) Internal communication does not have the glamour and big budgets of advertising, but to ensure bang for the communication buck,…

Communication

January 7, 2014

thomas

Why I admire Vikki : A belated tribute to the PR agency executive

( First appeared in Vidura Oct-Dec 2013) Let me call him Vikki. The youngest son of a retired Delhi babu, Vikramaditya realises in his 3rd year BE, that Engineering is…

Communication, writing

“Improve”, an employee engagement programme

October 13, 2010

thomas

“Improve”, an employee engagement programme

I had the good forfute to initiate in 1997 and then nurture for 12 years, an employee engagement programme that is yet unique in India's corporate sector in terms of…

Communication, writing1 Comment